From August 1 to 9, 2018 the SWRHA Baby Friendly Hospital Initiative Committee observed World Breastfeeding Week under the World Alliance for Breastfeeding Action (WABA) theme Breastfeeding: Foundation of Life. Several activities were held with the aim of developing a “breastfeeding culture” in the South-West Region through increased awareness among the staff and public about the importance and benefits of breastfeeding for both mother and child.